Check back regularly for the latest updates.
A message from Rogers:
June 25, 2020 – As the school year officially comes to an end, Rogers Communications today announced its national Ted Rogers Community Grant partners have transitioned all youth programming online this summer, offering Canadian families free, self-directed educational experiences to fill the gap with many summer camps being cancelled due to COVID-19. Spotify premium online, free. These programs focus on developing critical skills across technology, innovation, financial literacy and education with engaging and empowering programs designed to prepare Canada’s next generation.
Spotify is a digital music service that gives you access to millions of songs. Spotify is all the music you’ll ever need. Listening is everything - Spotify. Now my Rogers customer care page says I'm activated as premium, yet the spotify account I wanted to have active as premium is still showing up as free, and no option to sync it with Rogers. Am I making sense here or am I just blowing smoke? I called Rogers to reset it, but they could not do it. So I'm asking you! Thank you so much. Combined Billing for Spotify & Texture Ending. As of January 30, 2019, our customers will no longer have their Spotify Premium or Texture subscriptions added to their Rogers bill. See our FAQs below to learn more.
“School may officially be out, but learning in fun and interesting ways can continue over the summer months,” said Sevaun Palvetzian, Chief Communications Officer, Rogers Communications. “These free, online programs will help parents who don’t have in-person summer camp programming to depend on this year. These digital educational experiences have the added benefit of teaching skills that will benefit kids now, and throughout their entire lives.”
Learn more here.
A message from Rogers:
June 25, 2020 – Rogers announced that its personalized mobile retail experience, Rogers Pro On-the-Go™, will begin rolling out to Calgary and Edmonton starting tomorrow. As restrictions in the province continue to ease, and businesses pivot to meet the needs of Canadians in the new normal, Rogers has accelerated the expansion of Pro On-the-Go™ to give customers in Calgary and Edmonton another way to get a new phone as soon as same day and expert support to set it up, at no extra cost.
“Now more than ever, Albertans rely on their smartphones to stay connected to the outside world and the people that matter most,” said Larry Goerzen, President of Alberta and Prairies Region, Rogers Communications. “As the province begins to open up, it is important that we give our customers more options to get the wireless devices and services they need in a way that’s safe, convenient and personalized for them, and we’re thrilled to now bring this innovative option to our customers in Calgary and Edmonton.”
Learn more here.
A message from Rogers:
June 17, 2020 – Rogers today announced partnerships with women’s shelters in Greater Toronto, Ottawa, Quebec, and Southwestern Ontario, providing connectivity to support our most vulnerable citizens during this global health crisis. The COVID-19 pandemic has revealed urgent needs among Canada’s at-risk communities, including women and children who may be facing the reality of being at home with an abusive family member.
A message from the Rogers family:
June 15, 2020 – Our company founder, Ted Rogers, was a proud Canadian. He worked to make Canada better and make our communities stronger. To help those most affected by the COVID-19 pandemic, the Rogers family is making a $60-million community donation to help vulnerable Canadians.
As Rogers celebrates its 60th anniversary of serving Canadians, the Rogers family – Loretta Rogers, wife of the late Ted Rogers, and their children Lisa, Edward, and Martha Rogers and Melinda Rogers-Hixon and their families – are donating to organizations supporting those living with food insecurity; disabilities; homelessness; domestic violence; and at-risk children and youth.
Learn more here.
A message from Rogers:
June 10, 2020 – Rogers Communications has launched a new website and social campaign to showcase small businesses as they continue to innovate and adapt with the lifting of COVID-19 restrictions. The site also provides access to resources like Facebook Blueprint, LinkedIn Learning and Twitter Flight School to help businesses pivot and adjust to new ways of serving customers. With 98 per cent of all Canadian businesses having fewer than 100 employees, small business is a key driving force in Canada’s economy, representing 70 per cent of all jobs and contributing over a third of the country’s GDP.
Launched in April in partnership with Scotiabank, Operation Support Local, has delivered more than $1 million in free media support to local businesses across the country through Rogers Sports & Media radio stations and Breakfast Television. The program, created to promote local businesses and the ways Canadians can support them during these critical times, has featured more than 8,500 businesses to date. Through Operation Support Local, Canadians can show support for their favourite local businesses by checking the Operation Support Local hub of their local Rogers Radio station and submitting businesses they want to be featured. Businesses submitted through the hubs have a chance to be featured on-air on one of the company’s 56 radio stations across Canada.
Learn more here.
A message from Rogers:
June 9, 2020 – Rogers today announced partnerships with women’s shelters in New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland, Alberta, Saskatchewan, and Manitoba, providing connectivity to support our most vulnerable citizens during this global health crisis. The COVID-19 pandemic has revealed urgent needs among Canada’s at-risk communities, including women and children who may be facing the reality of being at home with an abusive family member.
“At Rogers, we are committed to finding ways to help provide an essential digital lifeline and critical supports for Atlantic Canadians who need it the most, including women who experience domestic violence,” said Matt MacLellan, President of the Atlantic Region, Rogers Communications. “Whether calling emergency services, accessing support, or staying in touch with loved ones, the donations are aimed at helping vulnerable women with their immediate and crisis needs.”
Learn more here and here.
A message from Rogers:
June 1, 2020 – The home of the Blue Jays is set to become the temporary home to 10 million pounds of food, as Rogers and Jays Care Foundation support Food Banks Canada with the new initiative Step Up to the Plate. With food banks continuing to battle food donation shortages and significant drops in volunteers, Rogers Centre will house 6,000 pallets of food that will be sorted into food hampers on the field and delivered across the country to families in need.
Each hamper will be filled with a variety of non-perishable food items, providing one individual with a week’s worth of food. Hundreds of Rogers employees and their families will be volunteering to stuff the food hampers as part of Rogers’s annual “Give Together” volunteer program, with hundreds more Rogers employees across the country volunteering as the food hampers make their way to local food banks throughout Canada. The company will also be tapping its personalized mobile retail team, Rogers Pro On-the-Go™, to help with deliveries on the ground. The goal is to fill 390,000 hampers, for a total of 8 million meals.
“At Rogers, we consider all Canadians to be part of our extended family and we believe we have a responsibility to give back and help our family members in need,” said Melinda Rogers-Hixon, Deputy Chairman of the Board, Rogers Communications. “With Rogers Centre vacant until baseball returns, we have an exciting opportunity to open our pantry of assets and offer a much-needed resource for Food Banks Canada.”
Learn more here.
A message from Rogers:
May 26, 2020 – Rogers is committed to finding ways to close the digital divide and help provide critical support for students and families who need it the most. That’s why we are collaborating with school districts and Apple to put iPads with free Rogers wireless data in the hands of students across the country.
The Cowichan School District in British Columbia has distributed iPads to students throughout the Cowichan Valley on Vancouver Island, ensuring equity in access to educational opportunities. These iPads come with free Rogers wireless data for three months, along with a suite of high-quality educational apps. This has introduced new educational opportunities for students while allowing teachers to plan a more fulsome online educational experience.
We are also pleased to be working alongside the Winnipeg School Division in Manitoba and Apple to help meet the educational needs of families throughout Winnipeg and to provide affordable remote learning solutions such as iPads that are secure, easy to deploy and easy to use – so that no student is left behind while schools are closed.
Learn more here.
A message from Rogers:
May 25, 2020 – Rogers announced that its personalized mobile retail experience, Rogers Pro On-the-Go™, is now available in the nation’s capital. As restrictions in the province start to ease, and businesses pivot to meet the needs of Canadians in the new normal, Rogers has accelerated the expansion of Pro On-the-Go™ to give customers in Ottawa another way to get a new phone in as little as hours and expert support to set it up, at no extra cost.
“In these uncertain times, Canadians rely on their smartphones to stay connected to the outside world and the people that matter most,” said Brent Johnston, President, Wireless, Rogers Communications. “It is more important than ever that we bring our customers the wireless devices and services they need in a way that’s safe, convenient and personalized for them, and we’re thrilled to now bring this innovative option to our customers in Ottawa.”
Learn more here.
A message from Rogers:
May 19, 2020 – Rogers today announced partnerships with women’s shelters across British Columbia, including in Metro Vancouver, the Okanagan and on Vancouver Island, to provide connectivity to support our most vulnerable citizens during this global health crisis. The COVID-19 pandemic has revealed urgent needs among Canada’s at-risk communities, including women and children who may be facing the reality of being at home with an abusive family member.
“With a deep commitment to serve the communities where we live and work, Rogers is committed to finding ways to help provide an essential digital lifeline and critical supports for British Columbians who need it the most,” said Rick Sellers, President of the B.C. Region, Rogers Communications. “Whether calling emergency services, accessing support, or staying in touch with loved ones, the donations are aimed at helping vulnerable women with their immediate and crisis needs.”
Learn more here.
A message from Rogers Sports & Media:
May 12, 2020 – Frontline healthcare workers continue to have our backs, and now it’s time for us to have theirs! In celebration of International Nurses Day and in recognition of Canada’s frontline healthcare professionals, Rogers Sports & Media today launches the Hearts and Smiles national campaign. Canadians can purchase limited edition Hearts and Smiles t-shirts and masks online at heartsandsmiles.ca, with proceeds going to The Frontline Fund.
“The bravery, resilience and dedication exhibited by nurses, doctors, hospital administrators, paramedics, PSWs, and the entire frontline healthcare community has been nothing short of heroic,” said Jordan Banks, President, Rogers Sports & Media. “It’s both an honour and a privilege to use our sports and media megaphone to raise awareness and funds in support of our Canadian healthcare warriors as they continue the fight to flatten the curve.”
Learn more here.
A message from Fido:
April 30, 2020 – Fido today announced a partnership with Pflag Canada to help keep vulnerable members of our communities safe and connected during the public health crisis.
For more than 30 years, Pflag Canada has been a safe haven andstaple for so many Canadians, including individuals and the family members ofthose struggling with issues surrounding sexualor gender identity. As these uncertain times create heightened stress andanxiety for so many, the support provided through Pflag is needed now more thanever.
With in-person peer-to-peer support meetings paused during the COVID-19 pandemic, Pflag has faced challenges in providing its critical support services to members and families of the LGBTQ2S community. To support Pflag’s efforts to continue this important work, Fido is providing the organization with a donation of tablets, with 6 months of free data plans, to distribute amongst regional chapters throughout Canada. This is part of the company’s #FidoWithCare commitment to help its customers and communities at this critical time.
Learn more here.
A message from Rogers:
April 28, 2020 – Rogers announced today that it is accelerating the expansion of Rogers Pro On-the-Go™, its personalized, mobile-retail experience. The service, available only at Rogers, is now available to more customers in Southwestern Ontario including Hamilton, Kitchener, Waterloo, Guelph, Brantford and Cambridge. With Rogers Pro On-the-Go, customers get a new phone in hours and expert support to set it up, at no extra cost.
“In these uncertain times, Canadians rely on their smartphones to stay connected to the outside world and the people that matter most,” said Brent Johnston, President, Wireless, Rogers Communications. “It is more important than ever that we bring our customers the wireless devices and services they need in a way that’s safe, convenient and personalized for them.”
Learn more here.
A message from Rogers:
April 22, 2020 – Rogers Communications Inc. today issued an open letter to its shareholders and customers amid the COVID-19 pandemic.
A message from Rogers:
April 17, 2020 – Now more than ever, connectivity at home is vital for students as we adapt to the public health crisis of COVID-19.
For some ofthe most vulnerable members of our society, accessing online learning tools athome is an added challenge at a time when there is already a lot of stress. Connectingkids and teens to the digital world is essential, and this need is especiallycritical for underprivileged youth to reach their full potential.
With schoolsclosed right now, we’re collaborating with the Ontario Ministry of Education andschool boards across the province to support Ontario’s Learn at Home program andhelp close the digital divide for some of the province’s most vulnerable youngpeople.
We’re helpingOntario school boards provide an essential digital lifeline for those in need, andwho may be facing extra burdens during the COVID-19 public health crisis. We have worked with our school boards, incollaboration with Apple, to help meet the educational needs of families and toprovide affordable remote learning solutions such as iPads that are secure,easy to deploy and easy to use — so that no student is left behind whileschools are closed due to the ongoing COVID-19 situation.
Starting this week, participating Ontario school boards arebeginning to put iPads into the hands of their mostvulnerable students. TheseiPads will come with free Rogers wireless data until the end of June 2020, sothat these students can access the Learn from Home program for the balance ofthis school year.
Learn more here.
A message from Rogers:
April 9, 2020 – As Canadians continue to navigate the public health crisis of COVID-19, we are extending support efforts for our customers, and the communities where we live and work with ForwardTogether™. We continue to keep Canadians connected through our critical networks and services while ensuring the health and well-being of customers and employees.
We are connecting you to everything from family & friends and entertainment, to information and work. Until June 30th, we move ForwardTogether™with following measures to make life a little easier:
Through our commitment to waive Roam Like Home™, Fido Roam™ and pay-per-use roaming fees from March 16 to April 30 in more than 180 countries, we are proud to have helped more than 150,000 Canadians stay connected at no cost while they made their way home.
To help those in need during COVID-19, Rogers has also launched national partnerships with community organizations to provide an essential digital lifeline and critical supports. These important partnerships include Food Banks Canada to address acute food shortages, Big Brothers Big Sisters of Canada to help “littles” stay connected to mentors and working with Women’s Shelters of Canada to provide emergency devices and advertising across our media assets to promote Sheltersafe.ca for women at risk.
To learn more about how we are supporting Canadians through this critical time, including offering contactless service options like Rogers Ignite TV™ and Internet self-Installation and Rogers Pro On‑the‑Go™ service for delivery and remote set up of mobile devices, visit here.
A message from Rogers:
April 2, 2020 – While professional sports teams are on hiatus during this unprecedented time, we are helping fans stay connected to the sports they love. Starting April 3 through May 22, Ignite TV and Digital TV customers will get free access to NBA TV Canada, MLB Network, Leafs Nation Network and NFL Network channels.
The following channels will be automatically available for all TVcustomers:
Learn more here.
A message from Rogers:
April 2, 2020 – Rogers announced today two new partnerships to expand its community support during COVID-19, by bridging the digital divide and helping raise awareness for the critical needs of vulnerable women and children. “This public health crisis compels all of us to take special care of those who need our help more than ever before,” said Joe Natale, President and Chief Executive Officer, Rogers. “We are pleased to help support the great work being done by Big Brothers Big Sisters Canada and Women’s Shelters of Canada as they help ensure some of our most vulnerable community members are kept safe and connected.”
Learn more here.
A message from Rogers:
March 27, 2020 – In light of this rapidly evolving public health situation, we’ve decided to extend our temporary store closures until further notice for the safety and well-being of our customers and employees. There are still 88 Rogers locations across Canada open, operating under reduced business hours.
Learn more here.
A message from Rogers and Food Banks Canada:
March 26, 2020 –
A message from Rogers:
March 25, 2020 – We remain focused on delivering essential services in the safest way possible for our teams and our customers. To support on-going efforts to lessen the impact of COVID-19, beginning March 25, our technicians will temporarily stop entering customer homes. To ensure customers stay connected to the products and services they need, we are introducing a new Ignite Self-Installation program as a safe, easy and no contact way for our customers to install our Ignite Internet and TV services.
Learn more here.
A message from Rogers:
March 23, 2020 – Food banks are facing critical food shortages caused by COVID-19. Join us today to support your fellow Canadians from coast-to-coast-to-coast!
These are uncertaintimes for us all, but many Canadians – including children – face the fear ofnot knowing how, where, or even if, they will get their next meal. Duringthese challenging times, we all want to find ways of helping one another.Nobody should have to worry about where their next meal is coming from.
To help Food BanksCanada (FBC) continue safely serving Canadians in need during COVID-19, Rogersis donating one million meals and helping raise awareness of this urgent needthrough a national campaign to help fill the shelves.
Donations will support FBC so it canprovide local food banks with the resources needed to safely adapt their clientdelivery processes to accommodate social distancing, manage demand with adecrease in volunteer resources, purchase much needed staples and help clientsin quarantine by providing essential food supports to them in home.
Music spotify app. Every dollar countsand makes a difference. Your help ensures our neighbours living with foodinsecurity have enough to make it through this public health crisis.
Donations can be made online at foodbankscanada.ca or by calling 1-877-535-0958 x 233.
A message from Citytv:
March 23, 2020 – At a time when Canadians are faced with uncertainty and a significant shift in their daily routines, Breakfast Television is here to tap into the conversations happening in households across the country. Starting today at 9 a.m. ET on Citytv (6 a.m. PT, 7 a.m. MT, and 8 a.m. CT), Breakfast Television is expanding its role as a comforting constant for families with the addition of a new hour that will air across the country.
Hosted by DinaPugliese, Roger Petersen and News Anchor Melanie Ng, the focus of the dailynational special is to let viewers not only act as spectators to history butparticipate in their own way. From calling in to sound off on how theyfeel, to participating in cooking and exercise demos alongside our hosts, BTis bringing fresh and entertaining content into a brand-new hour to keep theconversation going. BT invites viewers who have shifted their livesindoors – working from home, caring for kids who aren’t in school, or like mostof us, trying to juggle both at once.
In Vancouver and Calgary, the new national hour will be featured during the local Breakfast Television morning shows in those cities, where viewers will continue to see live local news coverage through an L-Bar graphic on the screen. In Toronto, the new national hour will follow the original three-hour BT morning show.
A message from Rogers tv:
March 19, 2020 – Asall of us process COVID-19 news updates from around the world and across thecountry, often the most vital information you need to know is about what’shappening in your own community. With 35 local community stations in Ontario,Newfoundland, and New Brunswick, Rogers tv is delivering the latest COVID-19updates from local officials. If you’re an Ignite TV customer, just say“COVID-19” into your Ignite TV voice remote for your latest community newsupdate.
A message from Sportsnet:
March 19, 2020 – Fans can relive all the greatest goals, saves, hits, and games from the 2019-20 NHL regular season as Sportsnet and the NHL are making NHL LIVE™, Sportsnet’s exclusive hockey streaming service, free for all Canadians beginning tomorrow (March 20) through to April 30. NHL LIVE™ can be accessed through the NHL app on Android smart phones and tablets, iPhones and iPads, desktop computers through NHL.com, Apple TV (3rd Generation and later), Xbox One, PlayStation 4, Roku, Amazon Fire TV, Android TV, and Google Chromecast.
A message for Toronto Raptors fans:
March 18, 2020 – Sportsnet and TSN have teamed up to give fans all the highs, lows, and unforgettable moments from the 2019 Toronto Raptors championship run. For 24 straight nights – March 20 to April 12 – Sportsnet and TSN will alternate coverage in prime time of the Raptors’ post-season series against the Orlando Magic, Philadelphia 76ers, Milwaukee Bucks, and Golden State Warriors. Fans can also relive the games on both networks’ streaming services, Sportsnet NOW and TSN Direct.
A message from Rogers:
March 18, 2020 – This is an unprecedented and challenging time for all Canadians. While things are evolving quickly, we’re staying focused on two important priorities – protecting the health and well-being of our teams and our customers, and keeping Canadians connected. That’s why we’re making some changes to how we serve our customers in our retail stores.
Starting March 18,we will be closing most of our retail locations until March 31. While it won’tbe business as usual, we’ll continue to be there to support our customers at 93retail locations across the country to deliver critical services only,including:
A full list of available stores can be found here (Rogers, Fido, Chatr).
We are also putting in place additional measures in these storesto keep our teams and customers safe, including: reduced hours of operations atthese locations from 12PM to 6PM local time; limiting the number of people inour stores at one time; adjusting the layout of our stores to help promotesocial distancing; and addingstrict new health and sanitation procedures.
Beyond our retailstores, customers can continue to reach out for support. Our self-serve platforms,chat options and call centres are up and running to meet many of our customers’ needs.Here are just a few things you can easily do online:
If you’re feeling unwell, we ask that you please stay home andinstead give us a call, visit us online or use our one of our mobile apps.
As we navigate the evolving public health situation, we’re committed to keeping you connected to the information and people that matter most. Please visit here for details on ways we are supporting our customers and their families through this critical time.
A message from the Toronto Blue Jays:
March 17, 2020 –
https://treescope.weebly.com/spotify-mac-key-bindings.html. A message from Rogers:
March 16, 2020 – We know that there is a lot of uncertainty in your daily life right now. One of the things you don’t have to worry about is staying connected. As we navigate the evolving public health situation, we’re leveraging the power of our networks and unique assets to keep you connected to the information and people that matter most.
We’re helping youstay connected
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We are helpinghome phone and wireless customers and small businesses across all our brands –Rogers, Fido, and chatr – by waiving long distance voice calling fees acrossthe country to help Canadians stay connected during this uncertain time, fromnow until April 30.
During this sameperiod, for Canadians on postpaid plans and small businesses who need to beoutside Canada or are making their way home, Rogers and Fido will also waiveRoam Like Home, Fido Roam, and pay-per-use roaming fees in all availabledestinations. This includes over 180 places, including the United States andMexico.
Rogers and Fido are also ensuring that services will not be suspended or disconnected for any customers experiencing financial difficulties over the next 90 days. In addition, we will support our customers facing financial uncertainty because of COVID-19 with more flexible payment options.
Also, until May31, Rogers and Fido have temporarily removed data usage caps for customers onlimited home internet plans so they can stream, surf, and connect withoutworrying about internet overages.
We’rekeeping you informed and entertained
As many Canadianfamilies start their extended March Break staycations, our Ignite TV andDigital TV customers can enjoy a free preview of a rotating selection ofchannels, from March 16 until April 30, including popular content for the wholefamily.
Families canenjoy Disney,Disney Jr., Family Channel, Family Jr., YTV, Treehouse, Teletoon, and ABC Spark. We also have FX and news channels CP24, CTV NewsChannel and CBC News Network on rotation. Multicultural New Tang Dynasty and TVAsia are also in the mix.
New channels will continue join the rotation – visit Rogers.com/freepreview or say “free preview” into your Ignite TV voice remote to see what’s new.
We’rehelping business customers work from home
We know that this public-health issue is impacting how we work by changing the operations of offices, workplaces and businesses — including an increased need for “work from home” solutions. To help small businesses stay connected, in collaboration with Microsoft, we are offering Microsoft Teams and Office 365 collaboration solutions free for six months. These tools can help small businesses implement affordable “work from home” technologies to stay productive and connected during this time. Details, as well as other work from home technology solutions can be found here.
Stay healthy, stay connected!
A message from the Toronto Blue Jays:
March 15, 2020 – As COVID-19 has brought the Toronto sports landscape and entire GTA community unforeseen challenges, team presidents Mark Shapiro of the Blue Jays, Brendan Shanahan of the Maple Leafs, Masai Ujiri of the Raptors, and Bill Manning of TFC and the Argonauts have teamed up and are personally contributing and leading the charge for their clubs to create a special assistance fund to further assist arena/stadium and support staff for their respective organizations should they be in need of extra financial assistance during this very difficult time.
The Team Toronto Fund will see team management, coaches, and players from all five teams contribute to the fund to provide additional aid to the many workers that support them each and every day and night.
“As the entire world grapples with the challenging effects of COVID-19, our Toronto sports community must band together and support each other,” said Mark Shapiro, President & CEO, Toronto Blue Jays. “No matter the outcome of the game, our staff are often the people Toronto fans remember most about their trip to the ballpark, field, or arena – for their smiles, helping hands, and passion. It is an honour to join my counterparts and exceptional sports leaders in our city to help make a meaningful impact on the lives of all our game day staff.”
A message about Rogers and Fido home internet service:
March 13, 2020 – We know how important it is for our customers to stay connected, and we are temporarily removing data usage caps for our customers on limited home internet plans until May 31, 2020, so they can stream, surf and connect without worrying about home internet overages. This change has been automatically applied and customers are not required to take any action.
A statement from Sportsnet and the Pinty’s Grand Slam of Curling:
March 13, 2020 –
A statement from the Toronto Blue Jays:
March 13, 2020 – Descargar spotify mod apk.
A message from Sportsnet:
March 12, 2020 –
A message from Cityline:
March 11, 2020 – The safety and well-being of our Cityline team and fans are a priority for us. We have been closely monitoring the risks around COVID-19, and have made the difficult but important decision to not tape in front of a live studio audience for the time being.
Do Rogers Customers Get Free Spotify Account
Hometown Hockey Update:
March 11, 2020 – Rogers Sports & Media has been closely watching the ongoing risks around COVID-19. Today, we made the difficult but important decision to cancel all remaining Rogers Hometown Hockey Tour stops this season.
Do Rogers Customers Get Free Spotify Premium On Pc Windows 10
The well-beingof the community, fans and our employees is a top priority and we need to takeall necessary steps to ensure their safety.
While this isdisappointing for everyone involved, it is the right thing to do.
Sportsnet’snational broadcasts of Rogers Hometown Hockey will now be produced from the NHLon Sportsnet studio and will continue to profile local hockey stories from eachrespective community.
Rogers has extended its partnership with Spotify and will now offer access to the ad-free paid tier of the music streaming service, Spotify Premium, as part of its “Share Everything” mobile plans.
The move follows the inclusion of the service in plans for the Rogers-owned Fido brand, which rolled out back in April.
On Monday, the companies two CEOs, Rogers’ Guy Laurence and Spotify’s Daniel Ek, briefed the press on the details of the partnership. The hour-long conversation – over a bowl of Spotify-green smarties – spanned everything from how the two companies will work together, what the explosion of streaming means for Rogers and the state of the music industry.
The main message: streaming is here to stay. As recently as a year ago, Ek said many consumers he spoke to talked about wanting to own media. Today, he says few consumers care whether they own content or have access to stream it on demand.
Laurence listed several Nielsen stats to illustrate the streaming boom, including the fact that Canadians stream 24 hours of music per week on average. He also said 75% of Canadians have tried streaming music – and 95% of those trials were on mobile phones.
For Rogers, the growth in streaming represents a thriving revenue stream: selling data. As other services that once justified the price tag of mobile plans drop in their perceived value, Rogers is attempting to recoup that value loss by shining a light on the content customers can consume with their phones via data.
“There’s underlying demand for data. People want to watch video and listen to music on their phones. We want to encourage that,” Laurence said, “On a lot of plans these days, voice is virtually free, texting is virtually free. You’ve got to pay the bill somehow, so we’re paying it through the monetization of data.”
“We think the mobile industry was stupid when it started talking about megabytes instead of talking about content,” he continued. “We’re trying to shift the argument from megabytes – which means nothing to anyone – to content, and we’re using it as a way of monetizing our business.”
Instead of making that money via overage fees, Laurence said the company is focused on upselling customers on pricier data-heavy plans, moving consumers up on the “data ladder without giving them any nasty surprises.”
Laurence said he expected the Spotify Premium offer to result in both a boost to Rogers’ subscriber base as well as its customers’ data usage.
Ek, meanwhile, opened up about Spotify’s growth in Canada since it entered the market 10 months ago. He said Canada is currently the company’s fastest growing market and has made in-roads from coast to coast including Quebec, which accounts for 25% of its overall streaming. “We’re off to a running start and we feel really good about our progress,” he said.
Since its launch in Canada, Spotify has lured in ad dollars via its ad-supported free tier as well as content partnerships like the contest it ran with Jim Bean in July. In May it also launched its first major ad campaign that focused on playlists inspired by Canadian neighbourhoods.
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